What is a cookie and what is it used for?
Cookies are small files placed on your device: computer, tablet or phone. They enable us to remember information about your preferences and your interactions as a visitor to the site. If you authorize it, the information collected will be retained for your future visits. A cookie is not a program that can contain malware or viruses.
Compulsory cookies help make a website navigable by enabling basic functions such as page navigation and access to secure areas of the site. Without these cookies the website could not function properly. Functional cookies store information that may change the way the website looks or functions, such as the language of the country.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
Statistics cookies help us understand how visitors interact with the website by collecting information. In other words, the quantitative measurements reported thus designate the key performance indicators of the site. For example, through the use of cookies, it is possible to report the number of visits and traffic sources in order to improve the services and accessibility of the site.
These cookies are set by advertising partners to provide behavioral advertising and remarketing analytics. Each page visited contains cookies in order to assess the interaction and effectiveness of a campaign. Collecting browsing information is necessary to create profiles and understand user habits in order to develop an individual and personalized advertising routine. Based on the pages visited, the website's commercial partners direct visitors to sponsored links or advertising sites corresponding to their interests. The Meta pixel evaluates the effectiveness of Facebook and Instagram ads by tracking user interactions on the website. It analyzes ad conversions, adjusts ads based on collected data, creates targeted audiences, and retargets qualified users. Additionally, it tracks customers across different devices to better understand their purchasing behavior.
